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  • People who view an engaging web video are 54% more likely to buy or explore the brand.

  • 90% of shoppers find video useful when shopping for products and services.

  • Proper video optimization greatly increases the chance of a Google page one result.

  • 500 years of YouTube videos are watched everyday on Facebook.

  • In 2011, YouTube had more than 1,000,000,000,000 views.

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