Which category of video meets your company’s needs?
PRODUCTS & SERVICES.
A Brand Documentary Video is the dramatic entrance you’ve always wanted. Your brand’s story, personality and philosophy all get to be center stage. Add employee and client testimonials for a more personal angle. The truth is that with all the information floating in the universe, everyone will have their own varied ideas about who you are. A Brand video is the best way to cut through all the assumptions and misconceptions and tell your own story yourself.
With all the information available online, people no longer seek out a salesperson until they already know what they want. According to CEB, buyers don’t even engage with vendors until they’re 57% of the way through the buying process. With an Expert Video, you can reach these potential clients, pztients and customers and address their questions now, all the while differentiating yourself from your competitors.
How-To "Explainer" Videos work best when the audience is curious and ready to learn. Video can show in seconds what may be challenging to explain in words over many minutes. Focus on what’s essential to actually use your product or service. How-To Videos work best when using the product seems intuitive. Don’t get mired in the details and try to explain all the features. Start simple: state the goal, demonstrate how your product achieves that goal, and show the results.
TO DRIVE TRAFFIC
Promotional Videos are a great way to generate additional interest in your company’s important announcements and promote upcoming events, press releases, and product launches. They go far beyond simple facts and figures. With insight, pertinent new information and the charm of a story, they are effective capturing the curiosity of your audience and adding implicit credibility to your message. An effective Promotional Video gives a clear introduction to what you want to promote while also kindling your audience’s curiosity.